Runs your Amazon account. Explains every change.
Ripple Engine runs your whole Amazon account every day, not just the ads. It makes fewer, better changes, and each one comes with its reason. Flat monthly fee, no share of spend.
Start with a free auditThe note you get each morning
Paused two keywords that spent £61 without an order.
Both ran 14 days. Neither sold. The budget goes to terms that do.
Raised the bid on “collagen powder” from £0.84 to £0.92.
It sells at 18% ACOS and was losing the top row to a competitor.
Your call: raise the daily budget by £15.
The campaign ran dry at 15:40 for three days running. Reply yes to approve.
What it does every day
- 07:05Reads the account. Sales, spend, stock, every keyword, every bid.
- 07:12Adjusts bids and adds negatives. Only where the last 14 days say so.
- 07:20Checks stock and budgets. Low stock means spend is held, not wasted.
- 07:30Writes your note. What changed, why, and anything waiting on you.
- All dayWatches the Buy Box and your listings. You hear within the hour if one slips.
Fewer, better changes
Changes last 30 days
14
One account, £31k a month. Each change had 14 days of data behind it. Sales rose 9%, ACOS fell 2 points.
Most tools change hundreds of bids a day and call it optimisation. Nobody can say why. We watch for days, then make the one change the figures support, and write down the reason. You can read a month of your account in five minutes.
| Ripple Engine | AI ad platforms | Agencies | |
|---|---|---|---|
| Whole account or ads only | Whole account | Ads only | Depends on the retainer |
| Every change explained | Every change, in plain words | A dashboard, no reasons | A monthly call |
| How you pay | Flat fee, no share of spend | Fee plus a share of spend | Retainer plus commission |
| Who sets the goals | You set goals, never method | You tune the settings | You wait for the meeting |
You set the goals, never the method
These five settings are yours. Change them any time and the next morning's plan follows. Everything else, the bands, the timing, the method, stays with us. Anything that would step outside your bands waits 24 hours for your veto before it runs.
Pricing
Starter
£250
/ month, flat
Under £10k a month in sales
Growth
£550
/ month, flat
£10k to £50k a month
Scale
£1,250
/ month, flat
£50k to £250k a month
Enterprise
from £2,500
/ month, flat
Over £250k a month. A human in the loop: a monthly call and a plan a person has approved.
Founding offer
The first 25 sellers get Growth for £250 a month, locked for a year.
Bands are your monthly Amazon sales including VAT, averaged over three months. The first 30 days are suggest-only: we propose, you approve, nothing runs on its own. Agencies pay half the seller price per account.
Who runs it
Ripple Engine is built and run by RippleEffect, a UK and EU Amazon consultancy founded by Ted Gibson. RippleEffect has run accounts from launch to £800k a month, and the same system that runs those accounts now runs Ripple Engine. Ted reads the notes, approves the plans and answers the phone.
rippleeffect.agencyStart with a free audit
A one-page read of your account within 24 hours. What we would change first, and why. No call needed.